A while ago a good friend of mine asked more about the products and features I work with. Then he said something: “You put so much passion explaining things and this is not even your working hours”. I can clearly remember when I was answering to that statement a great TED talk was popping into my mind:
In sales, in business and in other aspects of life, I agree that is not the “WHAT?” or the “HOW?” that drives things. Is the “WHY?”! The great examples given there are about Apple products and Dr. Martin Luther King but, in general, if you understand the vision and how you can contribute to that vision, how it connects to you and makes you fill, then it will enable you to sell, to buy, to motivate and to be motivated.
If you never listened to this TED talk, I recommend it and Simon is a great speaker so time flies by 🙂