Several people ask me how to improve ranking of their Websites. Often I tend to send them to this Google 101 article. That is what you should have in mind if you are developing a site and want to understand how Google crawls it.
However, when developing it is important that you understand what you should and should not do in order to respect the organic results. Here they are, The Webmaster Guidelines. By following these guidelines, you will help Google to find, index and Rank your Site and avoid unnecessary problems.
Don’t forget your Sitemap and if you want to know more about SEO don’t miss out this article where you can download Google Search Engine Optimization Starter Guide!
I hope these light articles will help you to understand more about Google WebSearch in particular and SEO.
Have a nice day
In order to have visitors in your own website is important to have it highly ranked on search engines. As I promised before, here are a few guidelines about what Search Engines are looking for (Google in this case). Be aware that I’m not the author of this exact list but it has the majority of the bullet points to be mentioned.
The List Of Some Things Search Engines Look For:
- Title tag – You need a relevant title, not just “Home Page” Use it for 5 key words.
- Headings – The search engines view < h> tags as being terms of emphasis – they give weight to the words within them. Put key terms in them.
- Bold – Of lesser importance than < h> tags. the < b> tags still emphasize terms of importance.
- Alt text – Use descriptive short sentences in your alt tags. If it’s a picture of a rose, and you’re a florist try “Red Rose – Available at ‘name’ Flower Shop”
- Email addresses on page – if you put up an address, make sure the domain name in the address matches the web site domain. The search engines look at it as ‘cheesy’if you don’t.
- Keyword metatags – Some engines use them directly, some check them as part of a validation process – “do they match the content” If they don’t then is this a spam site?
- Meta description tag – Most engines look at this tag. Use distinct ones throughout your site, and distinct ones for each page. Make them particular to that page.
- Key term placement – Terms that are higher up on a page are more heavily weighted.
- Key term proximity – Terms that are close together are probably related, and thus the site will show up in searches for those terms.
- Comment tags – Some engines use comment tags for content. Most engines look for them in graphic rich / text poor sites.
- Page structure validation – proper coding is likely to be of better overall quality, and thus rewarded.
- Traffic/Visitors – The search engines do keep track of how many people follow their links.
- Link Popularity (PageRank in Google’s case).
- How may other web pages around the Internet point to your web site?
- Do these other pages relate?
- Are they considered valuable resources?
- Anchor Text of inbound links
- Does the link to your web site have relevant keywords in it?
- Do the keywords used match keywords in your content? Continue reading