Tag Archives: Marketing

Emarketing Part II – Reasons to Invest on the web

Since my first post on Internet Marketing or Emarketing, I intended to write more about this subject. According to my Analytics data it is also my most visited post.

In this post I elaborate on a few reasons why Internet Marketing is something that any business should dedicate special attention.

It is relevant for businesses of any size and gives them access to a massive market at an affordable price (not like TV or print advertising). It allows you to target your audience and truly develop a personalized marketing campaign.

Here are some of the benefits it could bring to your business: Continue reading

Internet Marketing or “Emarketing”


Everyone knows the definition of it. Well, if you don’t here is the Wikipedia definition: “Emarketing, is the marketing of products or services over the Internet”. Well.. there is a lot more to it than its definition.

If you want to develop a successful Internet marketing strategy you must think on the overall success of your online business. In order to succeed, you must keep in mind the following:

  • Be original and show what is innovative about your product
  • Your website must be professional and have a strong focus on sales
  • A true Emarketing campaign

Success is at your feet, however, “easier said than done” and it is important to keep these three things in mind while developing the plan. If you are interested in this keep reading.

Continue reading

Product Management for beginners

Product Management

One of these days I was surfing the web and I came across a great website with great tips to people that are starting as Product Managers as their full time job. Although I work in the business and I have some experience with Product Management/Marketing I got great tips. The online Webinar conducted by Jeff Lash is very good and it covers the following tips for starters.

  1. Spend time with customers
  2. Ask “dumb” questions
  3. Let go of your past
  4. Surround yourself with experts
  5. Gather data
  6. Focus
  7. Concentrate on what, not how
  8. Communicate, communicate, communicate
  9. Sell your product internally
  10. Do whatever it takes

I have to acknowledge that my experience is limited he IT sector and I still expect to explore this website better because learning is never enough 🙂