Tag Archives: João Rufino

1000 unique visitors a week


That is it! I reached 1000 visitors last week (1008 to be precise).  Not surprisingly this happens when re-started to post more often in the blog.

Only last month, and according to Google Analytics, I had visitors from 106 countries or territories. The top countries visiting my blog are:

  • United States
  • United Kingdom
  • Canada
  • India
  • Portugal
  • Followed by Germany,  Philippines, Australia, Ireland and France

I posted about how to improve a website ranking, internet marketing, cloud computing, effective communication, strategyuser experience I and II, product management, Sales suggestions,  provided a couple of presentation tips, talked about my native country plus other things that you can check out by either searching or visiting the archive.

If you want to know how many visits I had when I start just ask Google for “what is the loneliest number”. The calculator will answer you.

Thanks to everyone that visited me 🙂

EDIT: To honor my Indian visitors I added Hindi as one of the languages where you can translate the blog automatically.

EDIT 2:     As of August I have over 2200 visitors a week :). I definitely need to post more often. Thanks everyone for visiting my blog

Presentation about new features in Gmail

As I mentioned before, I was in a Press Summit in Mexico presenting some of the Gmail current and new features. It is interesting to mention that I was more concerned about the presentation quality than what it is showed in the video. The presentation slides were simply not there, since the computer that had them broke during the first minute of the presentation and there was a last minute problem with the demonstration I had prepared. Seems a disaster… However here is the result…

Comments? 🙂

Kiva.org – Loans that Change Lives


Charity organizations are plenty and although we would love to solve all worlds problems we usually feel very reluctant to put our money in organizations that we don’t know and where usually we have no idea where our money ends.

The first time I heard from Kiva was last Christmas. I received a Kiva gift. 25$ to lend to a entrepreneur in the development world empowering them to lift themselves out of poverty.

Kiva Loan Cycle

Across time I see my money repaid and I have done other loans. A great thing is that you get updates how these people are doing and how they are working for a better life.

It was sincerely one of the most original and useful gifts I ever got. 🙂

Global i10n for jpprufino.com


It is true. After continuously check my blog stats using Google Analytics I realized that it is important for me to have it translated in more languages. My first attempt is here :). Using a small script and Google Translator I introduce you my blog in 10 other languages:


And finally, my viewers location

Analytics Week Map

What is up with Social Networks?

Social Networks

This is exactly my question. Somehow I do not understand the current value of most of the social networks that exist today. Some of them have potential but I do not believe that the majority of them have it. We see Bebo, it cost a fortune to AOL but I personally see it as “it’s time is passing” and there is a lot to be done there. The majority of its users are under 18 and people are joining (and sticking with) other social networks instead. Their retention level does not seem great at all and they are not targeting well. Of course it can bring AOL up and back to the game but it is surely a huge challenge for the talented people working in both companies.

I can’t write a post on social networks without mentioning Facebook. It’s potential is enormous and well recognized by everyone. It is said that it can possibly change the web but it’s value… isn’t it overpriced? As mentioned, they can contribute to the evolution of the web and, in the future, be worth the money that they are valued now or even more, but the risk is still high and they need to deliver more that they have done till today. We have seen Social networks coming and going. All of us have joined a few (or several) but just a bunch of these networks stick around in our daily routine for a long time. The issue is: Can they retain users/clients on the long run? I think long term retention is still not proven/achieved by Facebook. They have brilliant minds working for them and they know the challenge that they face to keep their userbase (active) and avoid being just ‘the flavour of the year’. Personally I believe that they will be able to take the next step and bring more value to the web. Continue reading