Category Archives: Marketing

Operational Effectiveness Vs Strategy

I recently read “What is Strategy?” by Michael E. Porter (Harvard Business Review) and that gave me the idea to write a post mentioning briefly the concepts discussed in that document. Some people might claim that the article is outdated after more than 10 years but I really enjoy it and believe that it is still very much up to date.

From the article is it’s clear that the author separates both concepts but both are essential for a company if they want to achieve superior performance.

Operational Effectiveness, in theory, is no more  than performing similar activities better than your rivals. They can easily be copied but that should not dissuade companies from doing so. Constant improvement ensures superior profitability.

Strategy on the other hand is more about performing different activities or, similar activities in different ways. “Strategy is the creation of a unique and valuable position, involving a different set of activities”. This can hardly be  imitated .

Continue to read if you want to know why and are interested in the concepts of  “Strategic positioning”, Trade-offs” and “Fit“. 🙂

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UX Studies, Usability and User Experience (Part II)

When I wrote my first post about this back in February I mentioned that I would get back to this and here I am.

Back in 1994 Rubin* identified many many reasons why so many products and systems are difficult and frustrating to use. According to his handbook:

  • A broader user base with greater discrepancy between user and designer in terms of skills & expectations
  • System components related to usability are developed independently by specialized teams
  • Product development emphasis on machine or system, not on the person who is the ultimate end user
  • Design of usable systems is a difficult endeavor, yet many organizations treat it as if it were just common sense.
* Rubin, J. Handbook of Usability Testing, Wiley, New York, 1994.

Although these conclusions were applied to the ‘offline’ business they also can be extrapolated to the online one. When developing a product or a system that it is intended to be used by a Human we should focus on:

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Emarketing Part II – Reasons to Invest on the web

Since my first post on Internet Marketing or Emarketing, I intended to write more about this subject. According to my Analytics data it is also my most visited post.

In this post I elaborate on a few reasons why Internet Marketing is something that any business should dedicate special attention.

It is relevant for businesses of any size and gives them access to a massive market at an affordable price (not like TV or print advertising). It allows you to target your audience and truly develop a personalized marketing campaign.

Here are some of the benefits it could bring to your business: Continue reading

Presentation about new features in Gmail

As I mentioned before, I was in a Press Summit in Mexico presenting some of the Gmail current and new features. It is interesting to mention that I was more concerned about the presentation quality than what it is showed in the video. The presentation slides were simply not there, since the computer that had them broke during the first minute of the presentation and there was a last minute problem with the demonstration I had prepared. Seems a disaster… However here is the result…

Comments? 🙂

Leadership Framework

To be

To understand…

To Know…

To do…

Always BE a dedicated employee. Examples: Lead by example, be loyal to your company, perform selfless service, take personal responsibility for your actions and for the people that report to you.

BE.. a role model to others. Be the one that possess good character traits. Examples: Integrity, honesty, imagination, competence, commitment, candor, courage and straightforwardness.

BE.. Organized. Not everyone works the same way but if you bring organization to chaos and improve current processes you will win your team easily follow you.

UNDERSTAND and KNOW the four factors of leadership – follower, leader, communication, situation.

UNDERSTAND others and communicate differently according to their needs. Examples: Understand Human needs, emotions, and how people respond to stress.

UNDERSTAND your organization. Examples: where to go for help, its climate and culture, who the unofficial leaders are.

KNOW yourself and try to improve your flaws. Examples: strengths and weakness of your character, knowledge, and skills.

KNOW your job and your represent to others. Examples: be proficient and be able to train others in their tasks.

DO provide direction and people will understand what is their role and what you expect from them. Examples: goal setting, problem solving, decision making, planning.

DO implement and your processes will flow as they should. Examples: communicating, coordinating, supervising, evaluating.

DO motivate and they will go the “extra mile” when you need them to. Examples: develop moral and esprit in the organization, train, coach, counsel.