Category Archives: Internet

Cloud Computing

A few months have passed since I last posted in my blog and I apologize for that.

I’ll come back to this topic later but take this as an introductory post on Cloud Computing. 🙂

Cloud Computing is a concept that 10 years ago seemed a dream because of very slow internet connections,  today is a very solid reality.  It is amazing to see productivity gains, amazing collaboration potential etc. With cloud computing and SaaS (Software as a Service) you can take full advantage of a service without having to maintain all the technology behind it. It’s like going to a pub, enjoying a draft beer without having to worry about goes on in the background.

Below, in a glance, the potential that Google Apps can bring to your business…

Did you know that the name “Cloud Computing” is based in the cloud symbol that is used to represent the Internet in flow charts and diagrams

How to successful conduct an ideas brainstorm

image credits:

“Two heads think better than one”. I truly believe in this saying and I think brainstorms can bring several creative ideas and new ways to approach problems.

It is true that not all brainstorms are successful and they can get very messy and turn into arguments. If you respect some basic rules you can increase the probability of success and avoid unnecessary discussions.

  1. Prepare the room. I personally like white boards, post-its and different color pens. Cut all communications to the outside world (that includes notebooks and mobile phones!) and provide water as people need to vocalize their ideas :);
  2. Set your expectations clearly and give an introduction of what you plan to achieve.
  3. Have a moderator (that is not a contributor). His/her goal is to keep people focused on the problem at hands;
  4. Get a heterogeneous group and I always think small groups are better to manage (around 10 people)
  5. Give a few minutes for individuals to think on their own ideas and write them in a post-it and explain the purpose of the color pens (good to divide the ideas into groups). After a certain time, the moderator puts them all together in the board. Encourage people to write all their ideas, even if they can foresee roadblocks to their success
  6. The golden rule is: Do NOT debate the ideas themselves. You can only in witch group they belong

I thinks these tips would help you get one good and creative idea for your problem.


Remote study @ University of Oxford

As you can see, I haven’t been very active in what regards posting on my blog. My time as been split apart between work and a new challenge that I’m taking. My free time has been dedicated to the remote diploma in the University of Oxford that I mentioned previously.

The diploma in “New economic Powers” has been a very nice experience. The course consists in studying the macro-economy and the decisions taken by several countries (Brazil, Russia, India, China) that allowed them to grow at a higher rate then developed countries and the expectations raised that they will be the “new economic powers” of the XXI century.

The course itself consists in weekly lessons where you are given a few papers to read. Each week we have to write a few blog posts about the subject in hands and do public posts on the forum about questions that are made. We should also contribute to the discussion by commenting on other posts and raise questions. By the end of the course we will have two longer essays that we need to submit for appreciation by the professor.

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Improve Ranking


Several people ask me how to improve ranking of their Websites. Often I tend to send them to this Google 101 article. That is what you should have in mind if you are developing a site and want to understand how Google crawls it.

However, when developing it is important that you understand what you should and should not do in order to respect the organic results. Here they are, The Webmaster Guidelines. By following these guidelines, you will help Google to find, index and Rank your Site and avoid unnecessary problems.

Don’t forget your Sitemap and if you want to know more about SEO don’t miss out this article where you can download Google Search Engine Optimization Starter Guide!

I hope these light articles will help you to understand more about Google WebSearch in particular and SEO.

Have a nice day 🙂

Google (light) tech overview and The life of a Google query

“What happens after you press the button ‘Google Search’?”. People ask me this question often and here is a short version of what I found online in pages as, to be honest, I have no extra insight on this.

First it is important to undestand how Google approached the ‘problem’.


  •  (1) Developed the serving infrastructure 

Search engines prior to Google’s ran off in a bunch of large servers that often got stuck or slowed terribly under peak loads. Google decided that instead of large servers it was important  to have smaller and employed linked several PCs to quickly find each query’s answer.  This allowed Google to build a cheaper and scalable infrastructure plus faster response times. Of course, the large majority of SE work this way nowadays. 


  • (2)  breakthrough PageRank™ technology that changed the way searches are conducted.

Google PageRank simple

The software behind the ‘search’  conducts several simultaneous calculations requiring only a fraction of a second. Again, Google went further in their SE concept. Traditional search engines relied heavily on how often a word appears on a web page.  Google uses more than 200 signals, including the patented PageRank™ algorithm, “to examine the entire link structure of the web and determine which pages are most important”. After hypertext-matching analysis is conducted to determine witch pages are important based on the user query. This combination of PageRank e and query-specific relevance, Google ranks and displays the pages to the users.

The link provided previously has more info on PageRank Technology and Hypertext-Matching Analysis. I personally like the also the information on PageRank available here.


See below the Life of a Google Query in one image and less than 0.5 seconds 🙂

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