Improve Ranking

 

Several people ask me how to improve ranking of their Websites. Often I tend to send them to this Google 101 article. That is what you should have in mind if you are developing a site and want to understand how Google crawls it.

However, when developing it is important that you understand what you should and should not do in order to respect the organic results. Here they are, The Webmaster Guidelines. By following these guidelines, you will help Google to find, index and Rank your Site and avoid unnecessary problems.

Don’t forget your Sitemap and if you want to know more about SEO don’t miss out this article where you can download Google Search Engine Optimization Starter Guide!

I hope these light articles will help you to understand more about Google WebSearch in particular and SEO.

Have a nice day :)

Google (light) tech overview and The life of a Google query

“What happens after you press the button ‘Google Search’?”. People ask me this question often and here is a short version of what I found online in Google.com pages as, to be honest, I have no extra insight on this.

First it is important to undestand how Google approached the ‘problem’.

 

  •  (1) Developed the serving infrastructure 

Search engines prior to Google’s ran off in a bunch of large servers that often got stuck or slowed terribly under peak loads. Google decided that instead of large servers it was important  to have smaller and employed linked several PCs to quickly find each query’s answer.  This allowed Google to build a cheaper and scalable infrastructure plus faster response times. Of course, the large majority of SE work this way nowadays. 

 

  • (2)  breakthrough PageRank™ technology that changed the way searches are conducted.

Google PageRank simple

The software behind the ‘search’  conducts several simultaneous calculations requiring only a fraction of a second. Again, Google went further in their SE concept. Traditional search engines relied heavily on how often a word appears on a web page.  Google uses more than 200 signals, including the patented PageRank™ algorithm, “to examine the entire link structure of the web and determine which pages are most important”. After hypertext-matching analysis is conducted to determine witch pages are important based on the user query. This combination of PageRank e and query-specific relevance, Google ranks and displays the pages to the users.

The link provided previously has more info on PageRank Technology and Hypertext-Matching Analysis. I personally like the also the information on PageRank available here.

 

See below the Life of a Google Query in one image and less than 0.5 seconds :)

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Safe Developing – TOP 25 Programming Mistakes

Trojan Horse

Together with a few work colleagues (and also friends) I took on a X% project and I’m programming again. I have to say, I was not actively doing it for over a year but it feels good coming back to my roots for a while. I’m excited with the idea and I might come back to it after its launch. 

The first introductory paragraph is to say that I was suggested by a friend to take look at the TOP 25 Most Dangerous Programming Errors by the SANS  institute. The document is very interesting although part of what it’s written exceeds my knowledge (by far),. I highly recommend every developer to take a look at it and specially if you work on security components. It is a good document to have  at hand and, if you want to learn more, the site has information on all the items in the list.

The TOP 25 Errors List will be updated regularly and will be posted at both the SANS and MITRE sites.

Here is the full list for your convenience:

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Click Fraud Rates going down

ClickForensics released some data recently, about the click fraud rates, and it’s a definite downtrend.  
 
“For the past two quarters the industry average click fraud rates seems to be hovering around the 16 percent level,” said Tom Cuthbert, president of Click Forensics. “Gains are being made by advertisers taking more action to proactively filter out fraud before it affects online campaigns. However, the growth in click fraud traffic from botnets continues to rise and it should be one of the top areas advertisers and the industry should monitor closely.”

More about this data… Continue reading

Back to the basics: How to search

I wonder sometimes how to explain people how to search better and better.  I come with schemes and examples etc etc.

This becomes harder and harder when I jump into advanced concepts and I realize some people don’t really understand the basics. (Not really work wise but, a few friends and family members).

I found this video and I encourage all the ‘wanna be a decent internet surfer’ to watch.

Have a nice day :)