As I mentioned before, I was in a Press Summit in Mexico presenting some of the Gmail current and new features. It is interesting to mention that I was more concerned about the presentation quality than what it is showed in the video. The presentation slides were simply not there, since the computer that had them broke during the first minute of the presentation and there was a last minute problem with the demonstration I had prepared. Seems a disaster… However here is the result…

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To be…

To understand…

To Know…

To do…

Always BE… a dedicated employee. Examples: Lead by example, be loyal to your company, perform selfless service, take personal responsibility for your actions and for the people that report to you.

BE.. a role model to others. Be the one that possess good character traits. Examples: Integrity, honesty, imagination, competence, commitment, candor, courage and straightforwardness.

BE.. Organized. Not everyone works the same way but if you bring organization to chaos and improve current processes you will win your team easily follow you.

UNDERSTAND and KNOW the four factors of leadership – follower, leader, communication, situation.

UNDERSTAND others and communicate differently according to their needs. Examples: Understand Human needs, emotions, and how people respond to stress.

UNDERSTAND your organization. Examples: where to go for help, its climate and culture, who the unofficial leaders are.

KNOW yourself and try to improve your flaws. Examples: strengths and weakness of your character, knowledge, and skills.

KNOW your job and your represent to others. Examples: be proficient and be able to train others in their tasks.

DO provide direction and people will understand what is their role and what you expect from them. Examples: goal setting, problem solving, decision making, planning.

DO implement and your processes will flow as they should. Examples: communicating, coordinating, supervising, evaluating.

DO motivate and they will go the “extra mile” when you need them to. Examples: develop moral and esprit in the organization, train, coach, counsel.

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Being a great presenter is something that everyone would like and obviously I am not the exception. In my opinion Steve Jobs is one of the great presenters on the IT world. This week I presented to an audience of reporters in a Press Summit for Latin America. Although I tried to follow the guidelines in this post not everything went well. Number 6 and 7 failed for a while (I was relying myself on a live demo and on a strong deck of slides) but fortunately I was calm and started to speak out of my head. Well, when I had the slides and the computer back the presentation had already took a different path. In the end I think it went well and I had several questions from the audience but my lesson here is: Have a plan B in case everything fails

Here are some ideas of how you can improve your presentations skills. I’m just copying and slightly shrinking this article of how to Deliver a presentation like Steve Jobs published in business week a few months ago.

edit: If you have feedback about the article you can e-mail Carmine Gallo directly at carmine@gallocommunications.com. Carmine Gallo, a business communications coach and Emmy-Award winning former TV journalist.

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