João Rufino's Blog

Everyone knows the definition of it. Well, if you don’t here is the Wikipedia definition: “Emarketing, is the marketing of products or services over the Internet”. Well.. there is a lot more to it than its definition.

If you want to develop a successful Internet marketing strategy you must think on the overall success of your online business. In order to succeed, you must keep in mind the following:

• Be original and show what is innovative about your product
• Your website must be professional and have a strong focus on sales
• A true Emarketing campaign

Success is at your feet, however, “easier said than done” and it is important to keep these three things in mind while developing the plan. If you are interested in this keep reading.

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Posted by João Rufino under Business & Internet & Marketing | 1 Comment »

A few days ago a stumbled across this website that using face recognition would create a collage showing my very own celebrity matches. Not sure about the results but here are the results…

Posted by João Rufino under Misc | No Comments »

Yes… communication, communication, communication. Every Marketing/Product or People’s Manager will tell you that this is the key to success and who am I to tell you otherwise! It is true! The way you communicate helps other people to form an opinion about you, about your ideas or about a product that you want to sell or buy. It doesn’t matter much if you have great ideas and you can’t transmit them in a effective way. Communication is a two-way process (speaking and listening) and you can’t be an effective communicator if you don’t master both. I came across a website that gives you some tips about communication strategies. Here are my own:

• Start by always mention the points in common and accept different opinions by others
• Nonverbal communication. What you do and how you do it is as important as your words.
• Transmit something that others can find useful. Find what they need and work on it!
• Be confident when you speak, being thoughtful but not emotional
• Keep different opinions out of the personal level. “Attack” divergent opinions, not the one that represents it
• Have a logical and organized presentation and avoid mixing concepts or ideas. Try to be clear and effective

Image source: http://www.sidney.edu.au

“Remember the five “C’s” of communication – Clarity, Completeness, Conciseness, Concreteness and Correctness.”

This is, in my opinion, one of the best skills a person can have and I have to be honest, “easier said than done”. This is my own personal battle and an ongoing area for development.

EDIT: I have a couple more tips here. Thanks!

Posted by João Rufino under Business & Marketing & Misc | 12 Comments »

One of these days I was surfing the web and I came across a great website with great tips to people that are starting as Product Managers as their full time job. Although I work in the business and I have some experience with Product Management/Marketing I got great tips. The online Webinar conducted by Jeff Lash is very good and it covers the following tips for starters.

1. Spend time with customers
2. Ask “dumb” questions
3. Let go of your past
4. Surround yourself with experts
5. Gather data
6. Focus
7. Concentrate on what, not how
8. Communicate, communicate, communicate
9. Sell your product internally
10. Do whatever it takes

I have to acknowledge that my experience is limited he IT sector and I still expect to explore this website better because learning is never enough

Posted by João Rufino under Business & Marketing | 1 Comment »

A few weeks ago I was asked to deliver a presentation about how search and ads are related. The curiosity about this preso was that I had to deliver it as story that could be understood by someone that is 100% OUT of the “Internet era”.

Let me now share with you a shorter version…

Imagine yourself driving but you don’t know the road or where to go. You reach a petrol Station (the usual place where you find someone that will give you directions)and that knows the area pretty well. You make your question to the man working there (“Query on the search engine“). He, of course, if he has a knowledge of the Internet will give you good tips of places you want to visit related to your question (“Organic search results”). However, he might give you some instructions of some places that although are related to your question they are not that relevant. He gives you these results because he will have gain if you visit those places (“Ads on search results“). Now imagine that you visit one of these places suggested by the man in the gas station. It is a Bar! On this bar you can request or read something but sometimes you see ads on the wall about food or something else (ads on websites). As on any other ad, these ads are usually win-win situations. The owner of the bar, is getting something to have his add there. The advertiser will gain if you buy it and.. if you are buying it that means it is something that you want to have.

The internet is all about supply and demand, about beeing able to show to the world what you have to offer. Show it well, have a good product and you get recognition, otherwise oblivion is certain. As for demand, you can find everything on the web.. you just have to make the right questions.. This will be my next post.. How to search.. Stay tuned!

Posted by João Rufino under Internet & Marketing & Misc | No Comments »