The “problem/opportunity” to scale


Scaling your business


Lately I have met a few startups (in different stages of development) and their approach to the question: “Do you see scaling your business/operations/influence/team/users as problem that you need to tackle or as an opportunity?” and the way people answer to this question will be key to their success/failure

I’ve been fortunate enough to be part of an environment that grew and is growing a lot. That gave me the opportunity to experience and humbly contribute to one of the most successful growing companies in history.

My personal take on the thematic of this post is that the approach to the challenge of scale is key to its success.

First: Do you believe in WHY you are going into this adventure? If you don’t, hardly you will find someone who will!

Second: Do you understand what your goal? Without a clear goal you’ll get nowhere. Be realistic but do not be afraid to try something new.

Third: Do you have the right tools to get there? Do you know what tools you need? Actually… That is OK if you don’t! Don’t be afraid of not having all the answers. If you have 1 and 2 well defined then you have a great place to start. Leverage on your experience, don’t be afraid of consulting others (leverage your network!). Let people know who you are and what you are doing.

Fourth: Be tenacious and pay attention to detail. Face roadblocks as challenges, stay focused on your goal and be flexible to adapt in case your goal became unrealistic after your in depth discovery.

If you are at that stage, think seriously about funding. If you are inexperience avoid that thinking that “someone will come and take my business away“. Obviously, evaluate your options but realise that there are not that many people in the world that can do this without the help of others.

We live exciting days in this industry…


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