Start Ups: What it takes to “take off”

A Startup first success is to be born

 A Startup first success is to be born!

I had/have the privilege to contribute the amazing growth Google had in the last ~7 years and, in particular, the growth of Google Enterprise. On top of my regular work I am a mentor @Campus London and this has been an enriching experience. After meeting many startups there are simple things that they need to consider before they successfully take off.

  • The secret for their success is not intrinsically related to quality if their idea(s):

People are usually very protected of their ideas (and of course that’s ok, it’s their “baby”) but they tend to forget that in many cases a similar idea is already there but it never took off. Its all about execution. Great ideas are wasted every day at lunch time. Learning where others failed and understanding the environment where you fit is step 1!

  • Commitment is important but by itself it is also not enough.

Yes, be committed and dedicate yourself as much time as possible to your startup. Depending on witch stage you are you will also need to commit yourself financially (otherwise how can you expect others to do so?). Said that, you will need perseverance and to be mentally strong (very strong). Be ready to listen many times the word “NO” until you hear a “YES”. People that you talk to might disagree with your business plan. If they are not a interested party, listen carefully as they might be giving you another angle that you should not disregard.

  • Do not rely on a single master plan. Adapt!

Be ready for though questions and analise all possible angles. Go for a plan B or C depending on what happens during each of the milestones. Use all possible information to your advantage because its your idea and its your company but, unfortunately the world keeps moving and you need to move with it!

  • Network!

Develop a network of people who can help you or advise you in specific situations. Hiding what you are trying to do from everyone will just get you alone. People can introduce you to other people and help your business.

 

I’ll definitely come back more in-dept to this topic.

 

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