Archive for August, 2008

UX Studies, Usability and User Experience (Part II)

August 19th 2008

When I wrote my first post about this back in February I mentioned that I would get back to this and here I am.

Back in 1994 Rubin* identified many many reasons why so many products and systems are difficult and frustrating to use. According to his handbook:

  • A broader user base with greater discrepancy between user and designer in terms of skills & expectations
  • System components related to usability are developed independently by specialized teams
  • Product development emphasis on machine or system, not on the person who is the ultimate end user
  • Design of usable systems is a difficult endeavor, yet many organizations treat it as if it were just common sense.
* Rubin, J. Handbook of Usability Testing, Wiley, New York, 1994.

Although these conclusions were applied to the ‘offline’ business they also can be extrapolated to the online one. When developing a product or a system that it is intended to be used by a Human we should focus on:

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Posted by João Rufino under Business & Internet & Marketing | 3 Comments »