Since my first post on Internet Marketing or Emarketing, I intended to write more about this subject. According to my Analytics data it is also my most visited post.
In this post I elaborate on a few reasons why Internet Marketing is something that any business should dedicate special attention.
It is relevant for businesses of any size and gives them access to a massive market at an affordable price (not like TV or print advertising). It allows you to target your audience and truly develop a personalized marketing campaign.
Here are some of the benefits it could bring to your business:
- Personalization – With current technology it is easy to target a product to a language or location. You can even change the workflow of your website in order to match the products your users want and visit.
Globalization – Anyone with an internet connection can reach your website. This allows you to reach markets far away and compete globally.
- 24-hour “out there”-”on stage” – With a website you can sell, present your products even when off working hours of your employees.
Lower cost – Good planning and excellence in the execution of an effectively targeted e-marketing campaign can reach your desired audience much better than large scale traditional marketing channels. The cost is incomparably lower.
Reliable and precise Data – It includes tracking the actions on your website and measuring results effectively. Email newsletters(not spam!), banner advertising or conversion rate from your online adds provide enough info of how effective your campaign is.
Internet mobile – Mobile phones and PDAs can provide additional info. Targeting mobile means that people want to know more about your business while they are on the go (and they want it fast!). Combining this with the personalized aspect of Emarketing, allows you to increase the effectiveness targeting of your campaigns.
Creativity and reciprocity – Emarketing distinguish itself from traditional marketing campaigns because you can use multiple formats to pass the message across (video,audio,images) but more than that. It can involve a reciprocity such as sending a quiz, allowing people to network through your website or even play a game.
Instant purchase functionalities/Conversion rate – if your website allows people to buy your product, then you must focus your efforts on the fact that they are only ever a few clicks away from completing a purchase. Traditional marketing methods don’t allow this. People have to change direction or postpone their will to buy (start a phone call, go to a shop or a post office).
The final goal of any type of marketing campaign is to pitch-up your sales and here are a few reasons that can convince you to adopt or improve your Emarketing campaigns.